easyToolhire expands into Yorkshire and Humberside with new Tag Tool Hire partnership

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Tradespeople, construction professionals, and DIY enthusiasts in the Yorkshire and Humberside region can now hire tools more easily thanks to a new and exciting partnership between Tag Tool Hire and easyHire Technologies (trading as easyHire).

Tag Tool Hire – an independent Halifax-based tool hire business – has signed an exclusive partnership agreement with easyHire, a leading technology provider for the tool hire industry, and now has the branding rights to easyToolhire, which is part of the easy family of brands. 

This latest partnership extends easyToolhire’s growing presence across the UK and into the Yorkshire and Humberside region for the first time, providing sole traders, small construction businesses, tradespeople, and DIY enthusiasts with access to great value tool and plant hire at the touch of a button.  

Customers in the Yorkshire and Humberside region – both account and cash customers – can now expect the same personal levels of service and local knowledge that they have come to expect from Tag Tool Hire. However, the new partnership with easyToolhire will also provide customers – small to medium sized businesses, trades, and the wider public – with a much simpler way of hiring tools and equipment online thanks to time-saving tool hire processes, such as easy online ID verification. 

Tag Tool Hire’s depot in Halifax will be dual-branded. Customers will be able to identify easyToolhire’s bright orange logo alongside Tag Tool Hire’s own yellow and black branding. 

Customers can expect the same easy online experience that they get when booking flights when they hire tools and equipment, including diggers and dumpers, concrete and compacting equipment, and access equipment, as well as gardening and general maintenance essentials.  

All customers will also have access to easy online ID verification, contact-less delivery/collection, contact-less payments, the ability to carbon offset their order at checkout, and no-fuss tool hire 24/7 at their fingertips. 

With regular updates to the easyToolhire website, DIY fans, sole traders, tradespeople and small construction businesses can also expect access to better online tool hire pricing, time savings, great offers, new tools, and expert advice.

Speaking on the new partnership agreement, Alex Brownridge, director of Tag Tool Hire, said:

“We know that people always turn to the Internet first to find tools and tool hire. This is an area that we have been working on. However, our partnership with easyHire and the easyToolhire brand will give us a far greater reach and potential for orders that we cannot do ourselves.”

Brownridge continued:

“easyJet is a well known brand in the Yorkshire and Humberside region, so we know that the easy brand is easily recognisable. People trust the brand and what it stands for.

“At Tag Tool Hire, we have more than 40 years of experience within the tool hire and repair industry. Therefore, we have the knowledge, equipment, and outstanding customer service that sets us apart from our competitors. However, when it comes to the Internet and marketing the business, this is something we have struggled with. We think our new partnership will totally transform how people see the business and enable us to help more people find the right tools for the right job..” 

Daniel Parker, easyToolhire’s UK country manager, commented:

“Our world-leading technology enables consumers, DIY enthusiasts, tradespeople, construction workers, and anyone working on everything from a landscaping project to a renovation job, and more, to find all their tool hire needs in one space. Moreover, they can hire the equipment from a brand that almost everyone recognises.

“We are delighted to be working with Tag Tool Hire. When people need tools or plant, we want easyToolhire to be everyone’s first port of call. I am sure that Tag Tool Hire’s experience and our technology will create the perfect partnership and put easyToolihre on the map in Yorkshire and Humberside.”

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